Fruit Shake

Challenge: Develop a new fruit gum product.

Solution: Gum is inherently social. When someone takes out a pack the person next to them will often ask for a piece, and before you know it the pack is being circulated around to everyone in the room.

The Fruit Shake package is designed to be shared. Its innovative dispensing system allows each person to custom mix their own flavor. Just twist the cap to align with the flavor you want and shake to dispense a piece. Assuming a serving size of 4 small pieces, there are 360 unique flavor permutations in each bottle.


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